Pete Trainor
Director of Human Focussed Design; Nexus Design


Pete Trainor is a digital disruptor, author, accidental polymath and founder of NEXUS Design in London. He talks all over the world on creative & social technologies & the physiological & psychological effects on their audiences. His recently published book “Hippo - The Human Focused Digital Book” takes a philosophical look at digital and design and challenges us to look inwardly at the self when designing future experiences. Pete regularly appears in UK national and international press as an analyst on digital media, creative industries, emergent technologies, and tech markets.

Pete also sits on the executive committee of The British Interactive Media Association and is a board member at the BSI shaping the guidelines for the Internet of Things & Connected Lives. He guides agencies and start-ups, large and small, to different ways of working, focusing squarely on the human in every interaction. 

He has a very simple mantra: Don't do things better, do better things.

Talk Details

If Socrates Had Siri

In 'If Socrates Had Siri', Pete takes you on a journey of range and resonance into one of the most pervasive of UX topics - The Natural Language Experience. This is not UX as you’ve known it. A talk that not only covers the design of personality but also of the human condition itself.

During the talk we’ll examine the past, present and future of design and technology in a personal, cultural, and scientific way. Questioning how it feels to be more human in a digital world. We’ll also confront the challenges of designing for Natural Language Experiences and look at Pete's vision for solving problems and societal challenges, using NLI as the interface for Ai.

Expect humour, humanity, candor, wit and observation in abundance.