KEYNOTE: Alexandra Deschamps-Sonsino
Designer, Consultant and Speaker; Designswarm


Alexandra is an interaction designer, product designer, entrepreneur and speaker that focuses on the internet of things.

She was named 2nd in “Top 100 Internet of Things Thought Leaders” (Onalytica, 2014), included in the “Top 100 Influential Tech Women on Twitter” (Business Insider, 2014) & included in the “Top 10 IOT Influencers you need to know about” (Dataconomy, 2015).

She was co-founder and CEO of Tinker London, the first distributor of the Arduino platform in the UK, ran workshops around the world and offered design and consultancy services to global clients.

Her work has been exhibited at the Museum of Modern Art in New York, the Victoria & Albert Museum, the Science Gallery in Dublin and others.


Talk Details

Acting outside of the design box

To be a designer in a world of ubiquitous technologies requires more than digital skills and a mindset, it will require us to think about the economic and emotional setting within which design happens.

In this talk I will explore the ‘box’ of design and its practice and encourage designers to step outside of it and take on new roles inside their organisations and in society in general. I’ll use examples of my work across physical and digital experiences such as HomeSense, The Good Night Lamp and The Good Home.